Popular Bitcoin (BTC) rewards shopping app Lolli, which will allow shoppers to receive a 5% cashback in bitcoin with its in-browser application when shopping on merchant websites. As a result, Lolli has introduced cryptocurrency to millions of users, especially because the BTC rewards are automatically stored in their in-browser wallets without the user having to do anything.
Now, Lolli is reaching out to more users as it is collaborating with online shopping giant eBay, to integrate Bitcoin rewards for its 127 million users. In a Wednesday announcement, Lolli announced that shoppers on eBay can earn 1% cashback in Bitcoin when they shop on eBay’s marketplace.
The company describes this collaboration as an initiative to integrate crypto payments in the online market places, while simultaneously raising awareness about digital assets. Lolli CEO and co-founder Alex Adelman said:
“Today, we are proud to partner and make bitcoin more accessible to those users and continue our mission of furthering bitcoin education and adoption.”
The collaboration with eBay is a major milestone for both Lolli and the cryptocurrency industry. Lolli already lets users earn in Bitcoin or cash at over 1000 partner stores. The company’s in-browser application also sends out browser notifications whenever a user visits a partner retailer’s site and is now integrated with eBay as well.
The integration comes just before the holiday shopping season. According to data, online sales tied to Black Friday and Cyber Monday are expected to surpass $22 billion this year. With Bitcoin already making headlines with its massive rally and constant celebrity endorsements, shoppers wouldn’t want to miss out on the chance to grab free bitcoin.
The Second big Collab for Lolli
However, this isn’t Lolli’s first collaboration with a major company. Last year, it collaborated with Chinese shopping giant Alibaba, on the occasion of Singles day, which is a huge shopping holiday that is celebrated in China. This allowed Alibaba customers in America to receive a 5% cashback in Bitcoin when shopping on Alibaba using the Lolli app.
But the collaboration resulted in a Lolli getting thrashed by Alibaba because Lolli CEO Alex Adelman had referred to this collaboration as a “partnership,” especially because Alibaba’s contractors had hired a subcontractor who brokered an affiliate marketing program with Lolli, and it had no direct connection with the company.