How Joel Birch & Stacked are modernizing Crypto investing
Crypto Twitter is a curious place. Spend any time there, and it quickly becomes a cacophony of charts and coin shilling. Mixed in with the chatter and moon memes are a few people who are making positive contributions. Joel Birch, or Bitcoin Birch, is one of these people. If you were in crypto since 2017, you have probably seen him. You might even remember his feature in Forbes. But besides being widely recognized in the crypto community, he has a background that would surprise most.
In early 2013 Birch began working for a small startup called GrubHub. While the coronavirus has brought increased attention to the food delivery space, GrubHub has done very well for itself historically. This success is due in part because it employed people with a strong work ethic and passion for technology. Birch joined to lead the national restaurant growth strategy, literally writing the book on selling GrubHub services to restaurants and designing the sales training program.
During this time, Birch took the opportunity to surround himself with people, as he puts it, “Much smarter than myself.” These were executives, developers, coders, business managers, and individuals with lifetimes of knowledge. Soaking up this knowledge over the years gave Birch a deep understanding of running a technology startup, particularly a marketplace. Before this, he regularly created new technology ideas, pitching them to his developer friends, who all passed. These other plans were put on hold as he devoted 100% of his time to GrubHub and taught himself how to code.
In 2014 GrubHub went public. The darling startup of Chicago was worldwide, and Birch focused on the hyper-growth cycle for the next three years. His developer friends had gotten very interested in Bitcoin and Birch dove in with them. After more than five years of success at what became a unicorn technology startup, and with the confidence in crypto’s future from investing in bitcoin as early as 2015, Birch decided it was time to leave a 9-5.
He had been learning how to trade and created free trading content with his new crypto friends. Birch built a modest following around his passion for investing in cryptos. While successful, Birch quickly realized that the average consumer is not going to replicate winning strategies while juggling other priorities like a job and family. 80% of day traders quit within the first 2 years. To trade professionally, it takes a massive amount of time, energy, and effort. The truth of the matter is that most people are not willing to devote those resources to something and still lose money.
The constant reality of failure when attempting to trade crypto is what causes many people to distrust the industry or simply label it a “scam.” Paying $200 for a trading course means nothing if the work isn’t put in. Learning the basics of trading is the easy part; the execution is the limiting factor. To bring crypto trading to the masses, something had to change.
Birch assembled a small team and hit the drawing board in late 2018.
Teaching others to trade was neither scalable nor effective. There had to be a more “hands-off” solution for the masses. All barriers to entry were scrapped.
When the brainstorming ended, the blueprint for Stacked was left.
“We learned that we needed to build a platform that brought crypto investing and trading, to 2020. A platform that allows users to effortlessly tap into passive investment strategies built by funds and other pros, completely automated.”
After a year of building, the Stacked platform silently launched its MVP in January of 2020. The system now allowed users to buy standardized crypto indexes modeled after institutions like Coinbase, Galaxy Digital, and Greyscale. Using organic marketing techniques and strong relationships in the crypto space, the team began to enroll users.
Stacked also plugs into popular trading bots that trade around the clock. These algorithms are popular, tested, and operate with full transparency.
As a result of this model, the first six months of public beta, with no marketing spend to date, have generated impressive numbers.
● Over $2 billion in automated trading volume
● Over 200,000 bitcoins traded through Stacked
● Fast approaching $15 million in connected assets
● Over 20k trades automated
● $1.5mm in value for users, strategy authors, & exchanges
A New World
Like most entrepreneurs, Bitcoin Birch is not satisfied unless he is building. While Stacked is currently working in public beta, the team is working diligently behind the scenes. Planned updated include:
- iOS/Android native mobile app
- Stacked non-custodial wallet
- The ability to earn interest on stablecoins and other assets
- Fiat onboarding
- Spare change roundups to crypto
- More investment strategies, bots, and portfolios
Through all this, Birch keeps his eye on usability and customer experience.
“If we put user success and user experience first, with rockstar customer service, we believe we can win.”
For more information head over to TryStacked.com