On June 6, 2020, Block.One, the company behind EOS, revealed it is now targeting an initial launch of their new social media platform Voice on July 4, 2020.
However, according to Voice CEO Salah Zalatimo, users will still be required to go through registration so as to publish and engage with content, and this is available by request only till August 15.
The Voice blockchain-based platform is designed to offer users a decentralized social media alternative where they can earn rewards in digital tokens for posting content and networking with other users.
Unlike Facebook and other traditional social media platforms, the developers of Voice claim that their platform will provide an opportunity for all users to benefit from making contributions to the network.
Voice developers argue that their social media platform is different in that it will be fully decentralized and will prioritize users’ privacy.
Taking Social Media Back From Big Tech
The July 4 launch marks a change from a formerly planned launch later in the fall. The project will roll out ahead of schedule because – according to the company’s CEO – the Voice team “simply can’t wait any longer,” given the big tech corporations’ growing control over user info and content.
The decentralized Voice project, which kick-started its beta version in Feb. 2020, intends to be a substitute for current social media platforms by stressing on having only real human users on its platform, therefore avoiding spam, fake accounts, and distorted content.
Block.one also said that it will be releasing its iOS app with a new “human signup” feature, which can reportedly verify users’ identities without requiring official government IDs.
The Era of Monetizing Social Platforms Has Begun
Block.One has invested upwards of $100M in cash and $50 million in intellectual property into Voice. This platform is more Twitter in its presentation than Facebook but with the extra capacity for users to earn rewards for their content via the Voice Token.
CEO Salah Zalatimo remarked:
“If you feel like the world needs a social media platform that doesn’t play politics, empowers communities, and respects your data, please join us and help create social as it should be.”
Nevertheless, despite being a cryptocurrency-powered platform, Voice has been heavily criticized by some for making it mandatory for all members to have their identities verified, with some Metadata used to “avert and identify criminal activity.