Brave is set to launch a new search engine named Brave search according to the software company’s latest press release. The search hub will replace google chrome and google search on Brave browser.
Brave also revealed it had acquired the services of Tailcat, the tech team behind the development of Cliqz. The move hopes to serve the millions of Brave users, leave behind Big Tech, and dive into more privacy-backed browsing engines.
Through Tailcat, Brave search will provide search results without collecting IP addresses or use private information to enhance efficiency. The search engine will also provide an ad-free experience while excluding censorship, a factor that Big Tech companies are still going ahead with.
Brave Search Could be a Success
Brendan Eich, the Brave Software CEO, said, “Brave has grown significantly over the past year, from 11 million monthly active users to over 25 million. We expect to see even greater demand for Brave in 2021 as more and more users demand real privacy solutions to escape Big Tech’s invasive practices.”
The CEO, who is also the ex-head of Mozilla Firefox browser, added that Brave would ensure the clients come by placing privacy-breach resistant incentives.
Mr. Brendan also shared the company’s plans to enlist browsing blockchain services for commercial activities, specifically the e-commerce section. According to the company head, Blockchain services will ensure a more private-oriented internet experience for merchants interested in business.
Last year, the privacy-focused branch of Mozilla Firefox, similar to Brave’s project, Cliqz, got shut down after struggling financially. One of its major contributors, Hubert Burda Media, decided to start a similar project and has now found a perfect setting in the name of Brave search.
Hubert Burda Media expressed his delight on joining Brave’s newest development saying, “We are very happy that our technology is being used at Brave and that, as a result, a genuine, privacy-friendly alternative to Google is being created in the core web functions of browsing and searching.”
Blockchain Technology in the Browser
Brave search will use several blockchain technologies attributes in the press release to ensure information is not shared around. The search engine plans to use an anonymity feature where no private information is required for results instead of Big Tech.
The engine is also ‘open’ as no secret methods will alter information or allow algorithmic bias. The Brave browser has also integrated IPFS peer-to-peer technology into its system.
IPFS will create a fast, stable, and reliable internet experience, allowing users to visit every corner of websites without facing issues. Brave will join browsers like Opera, who previously adopted the use of blockchain technology.