To call the blockchain space “expansive” is an understatement. Between cryptocurrency, Central Bank Digital Currencies (CBDC), NFTs, DeFi, and IoT devices, getting lost in the alphabet soup of projects is easy to do. Sometimes, the most simple ideas can be overlooked for more complicated solutions. One of the more elegant solutions comes from the Gather Network, as they are making progress on delivering an ad-free web experience.
Ads have become so ubiquitous most take them as a fact of life. Between the plethora of social media and online periodical platforms, it is nearly impossible to browse an article uninterrupted. Basic Attention Token’s (BAT) solution to this is to eliminate these ads using the Brave browser. Other Chrome browser extensions do their best to eliminate them. Gather’s solution does not require a special browser or internet plug-ins, instead relying on the existing infrastructure to do away with bothersome ads.
Instead of earning revenue from ads, publishers earn revenue through browser or app by sharing processing power as long as the users spend time on them. Users can opt-in with a single click, allowing their computer or smart device to passively share processing power in the background. Payouts can be made in other cryptos including Bitcoin and in local fiat currency where applicable.
Improving on the Past
When compared to existing advertising rates, Gather Online provides x1.4 better profitability based on the observations on Gather’s MVP testing period. Consequently, adding Gather Online to the sites will allow publishers to earn at least x2 of their current revenue or will let them go ad-free for a better user experience. These numbers are subject to change based on the number of sessions, session lengths, coin prices, and total network usage utilization.
Mining cryptocurrency through browsers is a fairly old idea. Previous companies that used this tactic in the past are Salon and Unicef. A less scrupulous website to use this tactic to mine Monero is the torrent site The Pirate Bay. This “Cryptojacking” would regularly use an unrealistic amount of processing power on devices, causing them to slow down.
Gather has taken a systematic approach to overcome these issues. The team has run extensive stress-tests across a variety of hardware configurations. These trial runs are to make sure that computers are not only able to handle browser mining, but they can also perform their normal computing tasks at the same time.
The Latest and Greatest
Progress on Gather is reaching a critical stage. Recently the company released a User Interface Demo which allowed users to test the front-end interface for 24 hours. Feedback will be used to help them put the finishing touches on Gather’s Test Net. In addition or rigorous internal testing, The Daily Chain also participated in testing this Phase-1 feature, as did several other well-known crypto websites. Phase-2 details are forthcoming.
Another benefit of the Gather model is that users’ idle processing power can also be loaned to enterprises for cloud computing services. This decentralization of services normally reserved for data centers is a competitive, low-cost alternative to expensive services. Looking forward, additional partnerships will allow new crypto assets to be launched on the Gather blockchain. The new tokens will be able to be mined on the existing infrastructure currently being created.
Ads in the digital space are annoying. Some sites are so littered with cleverly worded ads, finding the actual content can be a challenge. With Gather’s novel approach to rewarding both the user and publisher, we may soon be able to enjoy our internet browsing just a little more.
Twitter – https://twitter.com/Gather_Network
Website – https://gather.network
Medium – https://gathernetwork.medium.com
The Daily Chain
*Disclaimer – Gather is our Media Partner, and this content is made possible with their support. The above article does not represent financial, investment, or trading advice, and we do not recommend the purchase of any cryptocurrency or product without consulting a financial aid. The Daily Chain strongly encourages you to do your own research before making any investment decisions.