With the cryptocurrency markets heating up once again, it’s time to reflect and acknowledge the incredible work that has brought us to this point. There have been literally thousands of crypto projects. Not many of them have stuck around for the long haul.
Those that have, however, are part of the reason that this amazing space is still moving forward. Hard work and innovation throughout the bear market has brought us the products and opportunities needed to spark a new bull market.
If you look, you’ll likely notice a trend. Not all of the projects from 2017 are performing well now, but some are. There might be a reason for that.
For example, if you chucked $1,000 at Utrust’s token UTK back in May, you’d have bagged yourself around 100,000 UTK which today is worth ~$18,000. That would have been an admirable investment.
Utrust has been working in this space for more than three years and they successfully completed an ICO at the end of 2017. Yet, three years later, they’re still here and doing better than ever. You can’t say that for many of the 2017 ICO projects, since most of them burnt through their money, gave up, exit scammed or similar.
The current status and success of Utrust is a testament to the team and the product they’ve worked so hard to build. In this article we’re going to do a brief recap of just how much Utrust has achieved over the last three years to show you the drive, dedication and a strong product is as important in crypto as it is in the traditional business world.
Starting strong
Utrust hosted an ICO in November 2017 where UTK was sold to investors at a price of 0.065 USD per token. Today the token is 2.73x more valuable in terms of USD, 2.47x more valuable in terms of ETH and 1.89x more valuable in terms of BTC.
The Utrust team took this money and used it to build their vision. Recent developments show that their hunch to develop a crypto payment processing platform was right, because their business appears to be thriving.
If you aren’t aware by now, Utrust is a payment technology that can be easily integrated into any ecommerce business, allowing the acceptance of digital currencies as a payment method.
Now we’re going to take a look at some of the major things that Utrust has achieved over the last three years.
A product that works
It might sound like a trivial point at first, but having a strong product that works is extremely valuable. Over the last three years Utrust has built an incredible product that offers market-beating fees and a suite of impressive features.
Merchants can accept digital currencies with instant fiat settlement, there’s payment protection, easy integration and much more. First and foremost we have to appreciate the fact that they had a vision and they’ve actually done it.
Merchant onboarding
Utrust’s product requires merchants to use the service. Without that they wouldn’t generate any revenue. But based on the numbers we’ve been seeing, the team certainly hasn’t been shy about getting new merchants onboard.
Utrust currently powers hundreds of merchants in more than 180 countries across the world. Their reach is truly global. They are helping businesses in all kinds of cultures and economic climates enter the realm of digital currency.
Merchant plugins
Utrust has made it even easier for digital merchants to integrate their service using WooCommerce and Magento.
WooCommerce is an open source eCommerce platform for WordPress that’s used by 22% of the world’s top 1 million web stores. The Utrust WooCommerce plugin means that any WooCommerce user can easily accept cryptocurrency as a payment method.
Similarly, Magento is a product owned by Adobe with 250k+ merchants. Utrust is now available via the Magento platform to all its users, giving them the ability to accept digital currency payments.
Utrust also more recently announced Prestashop integration too! PrestaShop is a freemium, open source e-commerce solution used by 300,000 shops worldwide in 60+ different languages.
Boosting currency support
Utrust continues to open their product up to a wider audience by supporting more and more fiat currencies and cryptos. This is important for two key reasons. First, accepting more cryptocurrencies allows more crypto enthusiasts to spend their bags. Second, adding more fiat currencies enables more and more merchants to take the plunge into the digital currency world.
For example, Utrust recently expanded to add Asian and LATAM currencies. More than 10 Asian currencies are now available including CNY, JPY, INR and SGD. The newly supported LATAM currencies include BRL, MXN, ARS, DOP and CLP.
Conclusion
Putting in the time and effort has paid off for Utrust. They’ve built a successful product and they’re now getting the recognition they deserve from both the cryptocurrency market and their target market. They have secured numerous great partners like Travala, Alternative Airlines, Arms and McGregor and many more. On top of this, new token integrations like Elrond and Travala just keep coming.
Utrust is already powering businesses in 180+ countries, but we’re looking forward to seeing how much farther they can go.
The Daily Chain
