On May 27, 2020, IQONIQ, a new fan engagement platform that exclusively targets the sport & entertainment world, announced its Advisory Board.
The newly-appointed Board will play a significant role in supervising and managing the expansion of the IQONIQ platform, offering some much-needed guidance on business and technology strategies for the startup.
The platform aims to combine all the modern-day features of fandom into a single platform, providing fans of sports and entertainment with a new, never-seen-before fan ecosystem experience.
With today’s announcement, IQONIQ is well placed to continue growing its global footprint and renew its commitment to drive a more personal, more rewarding, and more purposeful level of fan engagement in sports and entertainment.
The IQONIQ platform, which is due to be launched in the next few months, brings a unique solution that rewards fans and facilitates them to interact with their favorite teams and players or leagues easily.
IQONIQ Could Help Lead a Blockchain Home-Run in Sports
IQONIQ has established long-term partnerships with the likes of Euro League basketball and Olympique de Marseille, as well as recently inking a deal to be the official digital fan engagement platform of AS Monaco.
The use of blockchain technology to improve a variety of offerings has become a reality in sports, as use-cases continue to rise steadily.
Aside IQONIQ, so far this year, there have already been noticeable use-cases where blockchain tech is being deployed to better sports offerings to fans.
From football in Europe to Major League Baseball in the U.S, blockchain-based apps are being increasingly used to improve ticketing, merchandising, and interactions between audiences and sports teams and establishments.
For instance, UEFA, the world’s football governing body, has turned to a blockchain-powered mobile app to provide a modern, tamperproof ticketing solution for fans.
Similarly, Blockchain-powered fan engagement platform Socios has publicized that it will allow sports establishments to launch their own tokens, enable fans to conveniently access content and collectibles, as well as vote in important club decisions.
Blockchain Use-Cases in Sports Could Foster Adoption
It is encouraging to see fan engagement platforms such as IQONIQ actively using blockchain tech to interact with and reward sports fans.
Blockchain deals by football clubs and other sports organizations are currently focused mainly on tokens and collectibles as well as app-based ticketing systems.
Sports enthusiasts are slowly being introduced to blockchain-based solutions, whether it’s having access to exclusive content and collectibles or knowing that the technology authenticates the purchased tickets.