Last week, Justin Sun took to Twitter to stir up the emotions of his excitable TRON following. This time he made mention of a “hundred billion USD megacorporation,” asking his followers to guess who it could be.
The partnership turned out to be the integration of TRON onto the Samsung Blockchain Keystore SDK, v1.2.0. This means that there are now APIs that support TRX transactions. It is rather big news and has far-reaching potential implications, but its build-up and hype once again felt overly played.
It is not that Tron, being one of only four cryptocurrencies to be included on the Samsung Blockchain Keystore, is not noteworthy; it is more that Justin Sun has been accused of overhyping things before, and is garnering a poor reputation.
The word partnership, in this instance, really feels like a sticking point of ambiguity. One would instead call this an integration to be more transparent. Previously, Tron had spoken about another mystery partnership, that turned out to be with Baidu, Inc. is a Chinese multinational technology company, that caused an uproar.
In this announcement, Sun spoke of a partnership again, but it was alleged that the actual meat of the deal was the purchase and use of Baidu’s basic cloud computing resources. Ari Paul, well-respected crypto voice, reacted to the allegations saying
“Assuming the below is accurate [Tron buying cloud equipment rather than partnering with Baidu], this deserves to be called out as misleading marketing. If I buy a computer with Microsoft Windows installed, I should not claim to have partnered with Microsoft without clarifying the limited nature of the ‘partnership.'”
Similar concerns have again been leveled at Sun this time around, but some are taking the announcement for its merits. The integration with Samsung potentially opens up a market of over 1 billion users to TRX-based tokens and apps.
Perhaps, it is not so much about the work that TRON is doing, but instead how Sun is marketing the news that is the problem. His statements have their effects on the market – this Samsung rumor sparking a 19 percent rise in TRX price – and this is also poorly viewed.
Sun had had to apologize for his overhyping before, specifically when it came to the lunch that was supposed to happen between himself and Warren Buffet.
“But my immature, naive, and impulsive conduct with my big mouth have turned it into an out-of-control and failed over-marketing hype and led to a significant series of unexpected consequences,” Sun wrote in a letter.