The cryptocurrency industry has evolved immensely and escalated across various sectors ranging from fintech to supply chain. Technology is evolving at a rapid pace and blockchain technology is a catalyst. The growing popularity of this emerging industry has sparked a lot of interest among tech giants. Every day more and more multinational companies are looking to implementing blockchain technology.
Gaming is one of the fastest-growing industries today that is the perfect combination of technology and creativity. From Super Mario to Fortnite, gaming has changed drastically. It is no surprise that it has caught up with blockchain technology as well. The transformational properties of blockchain tech have powered the gaming industry in many ways.
The potential to develop on this basis is really vast and gaming industry leaders like Ubisoft and Microsoft are jumping in on the trend.
Last month, Ubisoft, the company behind classic games like Prince of Persia and Assassin’s Creed, partnered with a blockchain-based game distribution platform Ultra, a sidechain of the EOS blockchain. The partnership will see Ubisoft acting as a corporate block producer for Ultra’s blockchain called UOS by providing the computing infrastructure.
Nicolas Gilot, co-CEO of Ultra, spoke highly of Ubisoft’s dedication in exploring blockchain technology in a statement:
“Ubisoft’s rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance and Far Cry, is a testament to their dedication to creating quality content for all, and their years-long dedication to exploring blockchain technology ensures they have the knowledge and skills to be excellent block producers.”
The most hyped name to have implemented blockchain is Microsoft. The tech giant started off slow with the launch of its blockchain development kit; from there on they haven’t looked back as they launched the Azure blockchain workbench followed by Azure blockchain services.
Microsoft has also been quite active in the blockchain gaming space. The company has recently partnered with blockchain gaming platform Enjin, the company behind the popular cryptocurrency ENJ. The two have collaborated to create Azure Heroes, a blockchain-based rewards system that utilizes digital collectables. A statement on Microsoft’s website reads:
“Microsoft and Enjin have collaborated in a local pilot to create a blockchain-based recognition programme. The Azure Heroes badgers were created in a number of original and unique designs which have been tokenised into a digital asset on the Ethereum public blockchain.”
Basically, Azure heroes are tokenized badges designed to reward individuals that make any valuable contribution to the Azure community. These badges are backed by a certain amount of ENJ tokens using the ERC1155 protocol. Every badge has a limited supply and is backed by the Enjin coin. Users can obtain the digital collectables by scanning a QR code with the Enjin wallet. The app is available in the Apple/Google store.
Until now, 30 games have been developed on Enjin’s platform as the real-time applications for its ERC-1155 tokens are massive.
Prior to this Microsoft had teamed up with game developer Edios and game book company Fabled Lands to develop a blockchain-based card game on the 1985 hit gamebook “Way of the tiger,” an interactive story set in a fantasy backdrop. The game will be dubbed “Arena of Death” and players will be able to fight in fantasy-themed card battles.
With Azure gaming, Microsoft is playing a major role in the blockchain gaming industry. Since this is just an emerging market, the backing of key players like Microsoft opens the door for other industry players to follow. Besides, tokenization of in-game assets are gaining a lot of popularity and this gives blockchain more room to grow. Moreover, Microsoft has also provided blockchain and cryptocurrencies with global exposure and thus it is another step towards mass adoption.