Do you hate adverts? I certainly do. Most of us put up with them simply because we know that they are contributing to the upkeep of our favourite websites or applications.
The thing is, online advertisements aren’t as lucrative or reliable as you would have thought. In fact, many online businesses are struggling because the advertising revenue isn’t consistent enough to properly manage and run a business. There are too many factors at play that affect their earnings. Ads don’t actually allow you to earn based on how many visitors you get.
To add to this, many businesses are relying on cloud computing services now. Studies show that between 2018 and 2019 the cloud computing market grew 16%, from $197 billion to $228 billion. However, the market is controlled by a small number of large companies. Combine this fact with the continual growth of the sector and it’s another thorn in the side of online businesses. It’s causing cloud computing to become more and more expensive.
The problem is only getting worse, so there needs to be some sort of solution. Gather, a new blockchain project, could be just the thing online businesses have been looking for. Using blockchain and distributed ledger technology, Gather is creating a whole new revenue model for websites and applications while also solving the cloud computer struggles of businesses.
What is Gather?
Gather is a new platform that website and application owners will be able to use to directly generate revenue from their website/application users. This is achieved by leveraging the unused processing power of publishers and applications. This cheap and reliable processing power is provided to other businesses and developers to offer them a better alternative to existing cloud computing solutions.
To better understand how it works, it’s best to look at the three layers of the Gather ecosystem:
Layer 0 is referred to as Gather Online, which is the hardware layer. Here processing power is collected from publishers. How it works is very simple. Once someone visits a website or an application with Gather’s technology installed there will be a popup asking if they want to offer their spare computing power while on the website/app. Once they confirm their processing power then enters the Gather platform to be used by developers and enterprises. Users are compelled to contribute their processing power because by doing so they can earn money. Gather’s payout system is developed to support payouts in Bitcoin, Gather coins (GTH) or, when possible, in local fiat currency.
Layer 1 is the Gather Network, which is also known as the protocol layer. This is where the hybrid consensus blockchain works to keep stakeholders incentivized and keep network transparency and security. Gather uses a custom built hybrid of proof of work and proof of stake.
The final layer, layer 2, is the Gather Cloud, or the application layer. Here the processing power is distributed to enterprises. It can also be used by other blockchains to secure their networks without having to complete the challenging task of finding miners.
What are the benefits of Gather?
More consistent revenue
By providing users with the opportunity to earn money from providing the processing power they aren’t even using, Gather aims to offer website owners a more consistent income stream. Income should become more closely tied to the number of visitors a website has, rather than the amount of ads you show.
Better user experience
From a user standpoint, it seems like a no brainer. They can earn money while browsing their favourite sites and they don’t have to put up with annoying adverts.
Website owners are able to determine their most loyal users and reward them appropriately for their contribution to the website.
Businesses that rely on cloud computing will be able to leverage Gather to reduce their computing costs by up to 30% by moving their complex computations onto the Gather ecosystem.
Secure Proof of Work blockchains
Developers can deploy secure proof of work blockchains using the processing power from Gather, a much simpler solution compared to finding miners.
Anyone can set up nodes that help secure the network. In return you’ll earn GTH rewards.
Gather is a new ecosystem that facilitates the collection of processing power from web and application users. It allows website & application owners to monetize their traffic in a whole new way and also offers the opportunity to users to earn from their web usage. The processing power is then used by businesses and enterprises, which is more cost effective than using existing cloud computing solutions. The entire network relies on the GTH token to function.