The gaming industry is growing with ferocity. In fact, according to Forbes, industry experts believe that the video game market could become a $300 billion industry by 2025. In comparison, the video games market generated $131 billion in 2018.
The growth is fueled by more than 2.5 billion existing gamers – a number that just keeps growing. With technology reaching further and further, the distribution of games is becoming simpler and accessing games is becoming more and more possible.
It’s all on the up… except there are some big problems in the industry. The gaming market is largely controlled by monopolies: Steam, Apple and Google. These three companies provide fast, easy access to games and have exceptionally deep libraries.While on the surface these solutions seem great for the users, they are hurting the innovation in the gaming industry.
Due to the monopolies, developers have to either fight for survival by publishing their games outside of these platforms, or give in and pay big commission fees and lose control over their users. Furthermore, one would assume that by publishing via one of these platforms developers gain enhanced discoverability, become exposed to millions of new users, but that’s not the case. Due to the growing number of games fighting for relevance in these platforms, it’s suffocatingly hard for indie developers to survive.
Now is the right time for action though. There is a wildly passionate indie development scene that’s not being properly utilized, and the big platforms are leaving lots of opportunities on the table even when it comes to larger games developers.
There’s a company called Ultra that’s leveraging blockchain technology to try and create a whole new ecosystem that developers can use to publish their games and build their business while also providing gamers with new benefits they didn’t even know were possible. Let’s take a look.
Ultra is a blockchain project that is aiming to build a game publishing platform and marketplace that will challenge the existing distribution monopoly that has a stranglehold on gaming. Gamers can use one login to access all of their favorite applications including streams, chats, forums, tournaments, and more, making Ultra a fully-fledged entertainment ecosystem.
Backed by industry leaders with ample amounts of gaming industry experience, Ultra boasts numerous benefits for both developers and users.
Ultra’s promise is to structure their business model to give developers a much better cut of the revenue – specifically 21% more sales revenue with speedier payouts. Ultra’s platform is being set up to help developers succeed, rather than just give them a place to publish. With plans to offer effective marketing tools and also offer an established token based economy that could provide next-gen reward programs, referral bonuses and more innovative things.
The ecosystem will also contain a whole community that could help developers build a better game with financial support, testing, feedback and more. Additionally, with built-in tools game developers will be able to craft their own personal space within Ultra, where their community using forums, newsletters,chats, and more.
For the users
Of course, if users aren’t going to gain any benefits for using a new platform, then it will be hard for the new ecosystem to grow. That’s why Ultra will provide new and exciting features that appeal to gamers.
Naturally as a blockchain ecosystem, Ultra will provide users the opportunity to earn crypto by carrying out specific tasks such as beta testing, market studies or watching ads. The referral program will also be available to the gamers, or any influencers such as YouTubers and Twitch streamers, giving them a good reason to get their community on board.
Beyond this, the openness of blockchain will facilitate an excellent opportunity for item trading, especially with the NFT market bringing a whole new value to in-game items. Furthermore, Ultra will offer gamers the ability to resell their games, something that isn’t possible with competitors.
Simply, blockchain makes it all possible. Thanks to blockchain economics, instant small payments are an option, which allows developers to get paid in real-time, a significant improvement compared to competitors. It also brings a new degree of transaction transparency, proof of ownership, user incentives and much more.
The UOS Token
The UOS token is both the native currency of the Ultra blockchain, and the token of the first main application of this technology which is Ultra games.
The first level of utility is about resource management, as transactions on Ultra are free, users that need a lot of network resources (for example, NFTs traders) will need to stake UOS to get more “Ultra Power”.
Companies operating on Ultra will also be able to stake UOS to sponsor people using their smart contract. For example Ubisoft could sponsor transactions of people buying their games and anything related to it (DLC, NFTs…).
The second level is in the app. All purchases of services, virtual items and games are processed with smart contracts, which you need UOS tokens to operate.
The UOS token will also be used for ecosystem growth initiatives like referral program payouts, loyalty programs, beta testing, advertisements and more.
Ultra also have a built-in fiat gateway which can seamlessly convert fiat to UOS tokens, which enables gamers to join the Ultra platform without a prior understanding of cryptocurrency. Each user automatically has a wallet created and can receive UOS when they perform specific actions like reselling their game or watching ads.
Ultra is a company leveraging blockchain technology to create a new ecosystem for PC gamers and developers, aiming to provide game developers a better option for publishing and gamers a rewarding, more inclusive ecosystem to be a part of. With numerous benefits for both developers and gamers, Ultra may be about to put up a strong fight for market share.
*This article has been sponsored. The Daily Chain encourages you to carry out your own research before you make any form of investment and educate yourself about how to stay safe in the crypto space.