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Ubisoft to leverage NFTs in new philanthropic collectible game Rabbids

Anna Larsen by Anna Larsen
19th June 2020
2 min read
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The gaming industry is the perfect combination of creativity and technology and with Blockchain’s disruptive capabilities it seeing growing use in this sector. Anyone who’s heard or researched about blockchain-gaming must have come across NFTs.

Non-fungible tokens or NFTs are a digital asset that has specific properties that differentiate it from other assets in some way. With blockchain and NFT powered games, the in-game assets or collectibles can be directly owned by the player himself.

Utilizing NFTs, Gaming industry giant Ubisoft has launched several blockchain-based digital collectibles based on the popular children’s television show Rabbids, which will help garner funds for the United Nations International Children’s Emergency Fund (UNICEF).

NFTs and Charity

According to a June 17 report from media outlet VentureBeat, French gaming giant Ubisoft has announced that all the funds collected from the sale of these NFTs launched on Ethereum’s blockchain, would be used to support UNICEF.

Similar to popular ethereum collectibles, CryptoKitties, also known for crashing the Ethereum network in 2018, Rabbids Token lets users purchase differently-skinned versions of the Rabbids on the Ethereum blockchain.

Every collectible is unique with its own properties, design, value and can be traded like real-life trading cards. The tokens would be utilizing the “always-for-sale” model,” which means that a collector can purchase the token from its present holder at any time by paying the collectible’s inherent price in Ether (ETH).

Furthermore, Ubisoft adds that former Rabbid token owners would be entitled to a special token certificate, called Proof of Plausible Ownership, or POPO, to act as proof that they once owned the tokens.

What’s interesting about these Rabbid tokens is that the aesthetics representation of the tokens change every time the token is passed on to a new owner. The proceeds from these transactions also go to the UNICEF’s crypto fund.

As of now, each Rabbid is priced between 0.05 to 0.15 ETH or about $12 – $35 as per the current market price for Ether. Ubisoft has also noted that each full moon will see “special edition” Rabbid launched.

The project has been developed by Ubisoft’s Strategic Innovations Lab. The lab is responsible for piloting several blockchain-based start-ups and projects.

Last year, Ubisoft partnered with Ultra, a sidechain of the EOS blockchain and a game distribution platform, to act as a corporate block producer on the tesnet version of Ultra’s blockchain network dubbed UOS.

Prior to this, the company was involved with a Minecraft inspired game called HashCraft, which is a treasure hunting and island exploration game that runs on the shared computational power of its players.

Tags: NFTsRabbidsUbisoft
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Anna Larsen

Anna Larsen

Anna Larsen has been a Crypto enthusiast since 2016. Fascinated by the technology and its usecases she decided to pursue a career in content creation related to this space. The journey has been exciting ever since.

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