Social media has become one of the changing faces of the internet; it has allowed users the opportunity to speak, as a collective, back to those who offer the information on the net. However, social media has always been offered as a centralized and censored product.
This has come to a head of late as not only has the social media content been controlled by the likes of Facebook and Twitter, to name a few giants, it has also emerged that the data that has risen from social media has also been usurped in many cases.
Internet users, and those who operate on social media have started demanding more from social media platforms, and have also demanded a much more decentralized-like operation. Because social media is a group collective of data and thoughts, the notion of a fully decentralized social media platform, predicated on blockchain, is entirely plausible.
In fact, it is so plausible that Jack Dorsey, the head of Twitter and payment app, Square, is also already considering what it could offer in the future.
Dorsey took to Twitter to reveal that Twitter is funding a dedicated team to develop a decentralized standard for social media. The interesting point to note is that Dorsey believes that social media, on a decentralized scale, should be set to a standard.
In the tweets, Dorsey spelled out what is holding back social media at the moment; he highlighted shifting away from content hosting and the removal to recommendation algorithms directing users’ attention, as well as content that sparks controversy and outrage rather than healthy and informative conversations.
Dorsey, and his Twitter empire may well be the right team to bring forth the notion of a decentralized social media ecosystem. And, with this already gaining traction, it will be interesting to see what waves can be created. Twitter’s CTO Parag Agrawal will be leading the team, which will be called Bluesky.
This move looks set to be a part of the development of Web 3.0, or indeed play into the evolution of the fourth industrial revolution. It was presumed that social media used in Web 2.0, but Web 3,0 would certainly need a new evolution of social media. And, with blockchain being predicated as a basis for the next stage of the technological revolution, it would make sense that work starts on this protocol sooner rather than later.