Guest ArticlesWOM Protocol

WOM Protocol Join Forces with Two European Industry Leaders


Singapore, 15 November 2019 — WOM Protocol, a cutting-edge blockchain based MarTech solution enabling brands to leverage word-of-mouth recommendations, just announced partnerships with two leading European companies in the marketing technology space – advanced store and Groupify.

Founded in 2008, advanced store brings CPO-based Performance Advertising solutions to market that help over 600 advertisers, global brands and thousands of publishers worldwide in distributing and using their media budgets efficiently by creatively achieving their individual campaign goals. As a EU-funded technology company advanced store is dedicated to fully automate online marketing solutions in the future.

That’s why the team of 42 experts develops their own AI-driven media technology connecting multiple DSPs for complete reach and a data-based user approach. Built upon nearly two decades of cooperating with the market leading global affiliate network AWIN, the company’s diverse suite of products generates over 100 million ad impressions per day across finance, telecommunication, retail, shopping, travel and energy.

WOM Protocol

To quote the CEO Marc Majewski, advanced store is now poised to challenge the way Affiliate Marketing is done to exploit its full potential by following the new structure of blockchain namely the WOM Protocol.

Groupify is a trailblazing European social shopping company enabling customers of online shops to shop together in real time. Customers who shop in groups receive attractive discounts in the participating shops. Groupify launched in 2018 and is on track to reach more than 10 Mio online shoppers per month by the end of 2019. Alex von Harsdorf, Co-founder and CEO: I was excited to learn about WOM Protocol’s truly decentralised approach, how it can help add an alternative revenue stream to many social platforms while at the same time creating a new trust layer for brand advocacy.

Melanie Mohr, CEO of WOM Protocol
Melanie Mohr, CEO of WOM Protocol

Melanie Mohr, CEO of WOM Protocol Pte. Ldt. outlined further: I am very excited about both partnerships to proof how blockchain and WOM token will be used to create a more authentic marketing channel for brands.

Advanced Store will test and use the WOM Brand Campaign manager to access WOM content and to run campaigns for their many brand partners.

Groupify will work with the WOM team on a WOM Protocol integration similar to its first adopter, the YEAY app. Melanie Mohr: It’s amazing that such an innovative platform like Groupify can envision to use the WOM blockchain solution to authenticate and reward word-of-mouth recommendations.

The next phase of Blockchain adoption needs use cases like this.

About WOM

WOM (word-of-mouth) is building a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform. WOM Protocol is backed by dozens of seasoned investors from around the globe.

For more info about WOM: ​

For more information about advanced store:


For more information about Groupify:

Alex Smith
Alex is the Founder of The Daily Chain and has been in the space for just over two years. Fascinated by the community and everything that blockchain has to offer, Alex dedicated himself to creating content and contributing back to the industry.

BlockFyre Coin Research: DigitalBits

Previous article

Will The Fed’s Cryptocurrency be the Spark the US Needs to Compete?

Next article


Leave a reply

You may also like